Dharavi is a locality in Mumbai, India, which houses one of the largest slums in the world. The Dharavi slum was founded in 1882 during the British colonial era. The slum grew in part because of an expulsion of factories and residents from the peninsular city centre by the colonial government, and from rural poor migrating into urban Mumbai (then called Bombay). It is currently a multi-religious, multi-ethnic, diverse settlement. Estimates of Dharavi’s total population vary between 7,00,000 and 10,00,000. Dharavi has an active informal economy in which numerous household enterprises employ many of the slum residents. It exports goods around the world. Leather, textiles and pottery products are among the goods made inside Dharavi by the slum residents. The total annual turnover has been estimated at over USD 500 million. Launched in 2014, DharaviMarket.com is a for profit initiative aimed at making the skills of the squatter settlement at Dharavi more accessible to the middle/upper classes while providing the local, skilled craftsmen and artisans direct access to local and global markets. It aims at providing, world-class quality goods at cheap prices as one would directly buy from the manufacturers while giving the craftsmen a price worth their craft and effort. It also aims to clear notions and misunderstandings about life in slums — slum dwellers are not criminals or beggars, they too have robust enterprising skills and intimate community life. Apart from the website which is a virtual retail space, the initiative has also developed a mobile app for Dharavi sellers who can upload information about their products on to the website using the app.